Personally administered pen and paper questionnaires. Interviews are conducted at the “moment of truth” within the retail environment and is ideal for any “here today” style questioning. More...
Computer assisted web interviewing. The majority of our online research is conducted through research panels. The panels are nationally representative and are regularly maintained to enable detailed segmentation and a extremely reliable data source. More...
Computer assisted telephone interviewing. Research via the telephone can be conducted via a pre-defined sample base or via random digit dialing. More...
Focus groups are an ideal methodology for high concept, qualitative research.Representative groups are recruited and research within a group environment, allowing for interaction and idea exchange. More...
Qualitative or quantitative interviews with consumers, retailers, HO execs etc, filmed and edited to produce short, sharp, snappy video clips that can create a “wow factor” and bring presentations to life. More...
High quality filming within store/outlet environments to capture shopper movement and actions. Results will show, amongst others; movement around store, purchases, dwell time, shopper profiles. More...
We can capture in-store audits as an additional extra within the majority of our face-to-face in-store research. However, we can also provide stand-alone in-store audits capturing everything from location of POS down to individual SKU availability. More...
Using the latest technology you can measure the point of gaze and/or the eye movement of shoppers and consumers in the process of their decision making and purchasing in any retail environment. What products, signs, promotions etc catch their eye, and much more...
Combining both shopper observations and qualitative face-to-face interviewing. The accompanied shop is an ideal way to establish the decision drivers for shoppers whilst observing their movement around a shopping environment. More...