Vox pops
Qualitative or quantitative interviews with consumers, retailers, HO execs etc, filmed and edited to produce short, sharp, snappy video clips that can create a “wow factor” and bring presentations to life.
Advantages
- Exploratory; good way of getting people to talk about their attitudes and perceptions. Provides in-depth information.
- Good idea generator
Limitations
- Reveals attitudes of individuals only. Not representative
Ideal for research where the objectives are...
- To gain a broad understanding of specific issues or ideas - a great way to add colour and life to a quantitative research project.
All our external fieldwork agencies strictly adhere to the MRS (Market Research Society) code-of-conduct.
him! will provide you with a comprehensive proposal, so why not discuss your research brief with Katy Moses, Business Development Manager 07912 717 567 katy.moses@him.uk.com