Computer assisted web interviewing. The majority of our online research is conducted through research panels. The panels are nationally representative and are regularly maintained to enable detailed segmentation and a extremely reliable data source.
Therefore this methodology can deliver high response rates and can target hard to reach demographics. Show material can be used, including audio and video. Primarily used for quantitative research.
- Fast turnaround times from questionnaire sign-off to delivery of results
- Can target niche groups and specific demographics easily and cost effectively through detailed panel maintenance
- The medium allows for high quality picture, moving images and sounds to be incorporated into the questionnaire
- Cost effective methodology when looking to speak to a large number of consumers, i.e. 2,000+
Ideal for research where the objectives are...
- To understand consumer behaviours
- To target consumers of certain products and demographic profiles cost effectively
- When looking for large, robust nationally representative consumer interviews with fast turnaround times.
- To gain feedback on visual advertising materials, i.e. poster campaigns, TV campaigns, etc
him! will provide you with a comprehensive proposal, so why not discuss your brief with Katy Moses, Business Development Manager 07912 717 567 email@example.com