Driving footfall to convenience report - £950+VAT

him! research & consulting has spoken to a nationally representative sample of 1,000 UK adults to discover what would encourage them to visit their local convenience store more.

We can split these responses between frequent and infrequent convenience customers to gain even further insight.

What do consumers who do not use convenience stores on a regular basis think of convenience stores? What are the barriers to using a convenience store? What would encourage more people to visit more often?

This report also looks at convenience store consumers’ attitudes to convenience stores, and investigates the ways to improve range and services to encourage more people to become a more regular shopper, whilst also presenting ideas for the future.

As with all him!’s research we focus on “actionable” insights rather than “interesting” insights.

This additional study explores how retailers and suppliers can improve their offer and service to encourage infrequent shoppers to stores more often.

Questions include:

• Who is the ‘infrequent’ convenience consumer?
• What are the barriers to using convenience stores?
• Do they do top-up shopping? And if so where do they do it? What do they buy?
• What service and range improvements would encourage these consumers to shop in convenience stores more often?
• Would promotions encourage convenience customers to visit more frequently?
• If so, which promotional mechanics?
• Loyalty schemes and much more…
• Do customers want regular communication from convenience stores? And if so what types?
• And many more…

Outputs include:

• Online report of full findings.
• Executive summary highlighting the main findings and recommendations.

So if you want to know how to drive more people, more often into local convenience stores – him! research and consulting will provide you with the answers.

Price: £950+VAT