Tom Fender

Tom Fender is Managing Director at him! research & consulting.

Tom joined him! in 1997 and is responsible for company marketing, developing and launching new syndicated programmes and the sales and marketing of all new programmes.

He has introduced many new successful customer insight tracking programmes, which include;

• OnTrack (Pub and Bar)
• Cash and Carry Caterer
• Discounter Tracking Programme 

Prior to joining him! Tom, a graduate of Manchester University, worked as an insurance salesman and in the foodservice industry, both in the UK and USA. He formally ran a chain of restaurants in Aspen, Colorado.

Tom lives in South East London with his wife Sophie and their three sons.