This is your opportunity to ask him! whatever you like.
If you are conducting a piece of bespoke research and do not know where to start then ask him!
If you need to know about shoppers or customers then ask him!
Do you want to know...
- ...shopper missions?
- ...shopper importances?
- ...cross category purchases?
- ...failed purchases?
- ...impulse purchases?
- ...promotional awareness?
- ...intended vs. actual spend?
him! can tell you all this and so much more!
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