4-in-5 customers think pubs should make more of events

In the US, pubs and bars make the most of the biggest event in the on-trade calendar, the Superbowl, in a number of ways;

• Charging for the luxury of a seat & table service
• Offering free food to drive footfall (to encourage fans to arrive early)
• Free pool after the game (to encourage fans to stay)
• Give a % of all sales during the 4th quarter to a chosen charity

In September, him! will interview consumers and pub tenants to identify how the UK on-trade can most effectively drive footfall and sales during events.  With the rugby world cup, Euro 2012 qualifiers, Halloween, Bonfire night and Christmas just around the corner, these are must-have insights to maximise your profits. 

Contact katy.moses@him.uk.com or your account manager for more details.