What is the convenience channel doing to attract the grey pound?

According to this week's Grocer, within the next 5 years, for the first time EVER, there will be more over 60's on the planet than under 5's. That's a LOT more tales that begin with "in my day...".

Japan has already begun to learn about how this will affect it's shoppers habits - they have the highest proportion of elderly citizens in the world. As have other countries - in fact, Finnish retailer K-Citymart has even installed "SlowTrack" checkout lanes-a great way to slow down and give a personal shopping experience to those who want it, without holding up other shoppers to whom speed of service is important.

What should UK retailers and suppliers be doing to attract the "grey pound"?

The Convenience Tracking Programme  can help shape your strategy - we are just beginning preparation for the 2012 programme so speak to your him! account manager for more information on how you can get involved.