Him - research and consulting
Asda launches own label range for Scottish shoppers called ‘Chosen by you Scotland’
Not only does this follow the growing trend for ‘personalisation’ and ‘local’ but also demonstrates their acknowledgement that shoppers needs will differ by region.
Scottish supermarket shoppers are MORE likely to be on a food-to-go mission and LESS likely to be buying products for ‘meal for tonight’. Overall ‘value for money’ is critical as is quality and range of fresh products. A user friendly layout is also particularly important in Scotland.
him! speak to over 6,000 supermarket shoppers across the UK – clients can look at the data by retailer, region, day of week, time of day, store location and much more. Contact me for more details.
Source: Supermarket Tracking Programme
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