Back to basics for trade press communications

Recent research shows that majority of retailers read trade press at least once a month. So the captive audience is there, and they are open to advice and support.

The research shows that many retailers are acting on the advice they see in magazine editorial and advertisements, leading them to stock the brand or run the promotion. This underpins the importance of trade press visibility, now more than ever, to help retailers themselves survive.

Often it is about getting the basics right.
The research highlights the most effective ways to communicate with independent retailers and was carried out on behalf of Cirkle, a leading business to business communications agency. Read more key learnings here.

For a complimentary summary report of the study findings and recommendations, please email neil.brenson@cirkle.com 
 
**To learn more about bespoke research projects carried out by him! click here.**