Back to school lunchbox solutions

US supermarkets are taking the stress out of ‘back to school’ time by providing easy lunchbox solutions (see below.)

1/3 of supermarket shoppers have children in their household – meaning ‘back to school’ is a big event for many of them (whether they’re stressed or breathing a sigh of relief!)

Are you making the most of events, such as ‘back to school’?  him! is about to interview shoppers and retailers to better understand the opportunity to maximise events in-store.  Contact me THIS WEEK for more details.

Source: Supermarkets Tracking Programme 2010