Bang on trend....

Globalisation creates commoditisation, which in turn creates the counter trend of personalisation as people react against standard issue products. Add a dose of outside-the-box thinking and hey presto you’ve got a product that ticks both trends – which is exactly what Coca Cola Amatil have done in Australia.

They took the top 150 names in Australia and printed them on the labels of Coke bottles. A simple but extremely effective way to hit a growing trend AND increase convenience and impulse sales. Our sources tell us sales have gone through the roof........