Booker embraces new technologies

Booker’s new focus areas to grow customer engagement include;
• Customer card that customers scan when arriving at depot
• Real time app linked to Booker’s Spend & Save initiative – how much they have spent and how much more they need to spend to receive discount
• Latest offers app
• Booker’s internet sales now sit at £526m compared with just £15m in 2005!

Our research shows both retailers and caterers increasingly have access to the internet in their stores and outlets offering wholesalers and suppliers an increasingly important vehicle to not only sell products but also to communicate with their customers – 1-in-2 retailers have ordered online.

Source: Cash & Carry Retailer Tracking Programme