Brand new food-to-go channel insights

A new executive summary is now available to clients of our 2011 Food-to-go tracking programme, highlighting some of the main points to come out of the study including;

• WHSmiths should be raising food-to-go profile with link deals
• Subway have big opportunity to drive impulse sales
• Greggs need to continue to drive value for money perception vs growing competition
• ‘Premiumisation’ and upselling opportunities are evident at coffee shops
• Supermarket convenience stores should re-assure customers they are a credible option for food-to-go
• Symbol convenience stores need to address a perception of low ‘quality of food’ and ‘healthier’ options
• Forecourts can maximise sales through brand driven meal combos

Clients can logon on to the online report to read this in full.  If you would like access to our invaluable food-to-go channel insights, contact your account manager now.

Source:  Food-to-go Tracking Programme – ftg shopper interviews at Subway, Greggs, coffee chains, c-stores, Boots & WHSmith.