Button down the.....cheese

We were surprised to see "cheese" at the top of the most shoplifted items list in an article in The Guardian at the weekend. Closely followed by meat, confectionery, luxury cooked meat and then alcohol.

However, the most thieved categories are not the categories that convenience shoppers see as being "overpriced". No, this dubious honour goes to...BREAD.

Want to know about YOUR category? Contact your him! account manager and they can tell you. The Convenience Tracking Programme speaks to over 25,000 shoppers annually and is the authority in convenience shopper behaviour.