Cash, card… or PayPal?

In the US, PayPal are a partnering with POS software company AJB to make mobile phone payments via PayPal available in large retailers such as Kohl’s & BestBuy. In essence, the partnership allows an easy way for big box retailers to offer consumers a way to pay via PayPal in their stores.

The vision of brick and mortar partnerships are set to include location-based offers, making payments accessible from any device and offering more payments flexibility to customers after they’ve checked out.
Users will also have the ability to access realtime store inventory, receive in-store offers, and real-time location-based advertising from stores. PayPal will also help retailers use location and transaction data to improve the experience for consumers.

PayPal has already started showcasing its technology for retailers and the press over the past few months, and considering PayPal’s 100 million-plus userbase, and growing revenue, the payments giant shouldn’t have too much of an uphill battle convincing retailers that the option makes sense for consumers.