Catering for BIG groups in pubs

Around 70% of customers are visiting pubs with other people — proving that we are still sociable creatures and, sometimes, no matter how big the flat-screen television is at home, you just can’t beat the atmosphere of the local!

Pubs, and their suppliers, need to think about catering specifically to groups; 
• Allow reservations for larger groups and communicate this.
• Ensure adequate seating arrangements for larger groups.
• Consider table service for larger groups (encourages upselling and helps to prevent over-crowding at the bar).
• Offer share platters and multi-serve drink options.

him! has just spoken to 2,700 pub customers – if you missed it last week, read some of the research highlights here

Source: Ontrack 2011