Coca-Cola launch Pub Mentor Scheme

Having worked with Coca Cola Enterprises on-trade team for a number of years, him! are delighted to see their new ‘Pub Mentor’ scheme launched in the recent Publican’s Morning Advertiser.

The key areas tenants tell us they would like additional support from the industry include;
1. Product pricing
2. Driving drinks sales
3. Increasing footfall
4. External decor

Great to see schemes like this which turn knowledge gained from customer research aswell as practical experience into action... and ultimately sales.

CLICK HERE to read the article.

Source: Tenant Track 2011