Cross category promotion from Pepsico & Britvic

PepsiCo and Britvic have announced the launch of their first ever UK cross promotion; 'Jalapeno Fire' flavoured Doritos and Pepsi Max 'Citrus Freeze'.  The promotion is a great example of UK customers’ growing demand for cross category promotions which meet a specific need; in this case ‘big night in’ and other social ‘at home’ occasions.

Soft drinks are the 5th most likely category to be found in the same basket as share bag crisps.

Source: Supermarket Tracking Programme