Delivering customer satisfaction by day-part

Shopping behaviour at supermarkets differs significantly by day-part;

• Loyalty card usage (not necessarily ownership) is least prevalent in the evening - staff should prompt shoppers at this time of day specifically
• Baskets are more in demand in the evening – ensure easy access and multi-siting in store
• A higher % of shoppers will use a front of store kiosk in the evening – ensure staffing and availability is flexed accordingly

Next month him! will speak to 6,000 supermarket customers at Tesco, Sainsbury, Morrisons, Asda and the Co-operative – make sure you let your client manager know what you’d like us to ask.

Source: Supermarkets Tracking Programme 2010