Digital shelf barkers attract shopper

him! spotted some impressive digital shelf barkers in M&S Simply Food this week.  A really good way to attract attention, as well getting across a detailed message (in this instance jersey royal potatoes, provenance, ethical and quality) – see picture below.

Less than 1-in-2 shoppers can re-call signage around supermarkets so trying new and innovative ways to capture their attention is a must.

Source: Supermarket Tracking Programme