Discounters predicted to drive further growth...

The IGD reported this week that the grocery market will be worth £184bn within 5 years and that discounters, convenience and online will be the key drivers of this growth.

him!’s Discounter shopper tracking programme 2011 tells us that discounter shoppers are visiting stores, on average just under twice a week - will this increase, as expected in 2012?

Contact your him! account manager for details on how you can get involved in the 2012 programme which is currently in its planning stages.