Discounters preferred over Supermarkets?

43% of variety discounter shoppers regularly buy products from a variety store instead of picking them up on a main grocery shop.

But, the big question is...WHAT categories are they most likely to buy?

  1. XXXX
  2. Household
  3. XXXX
  4. Pet food

Discounter Shopper Tracking Programme clients can contact me or their client manager for the full list.

We are writing the 2012 programme as you read this so contact your account manager to have your input.
 

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