Disruptive marketing

Has anyone else almost fallen over the big 'price drop' trollies Tesco have put inside the entrance to their stores recently?

It does make you have a look at what was on offer - a good plan to disrupt shoppers normal routine and get them to notice something.

Recent results from him’s Supermarket Tracking Programme (helen link to supermarket page on website) showed that only 46% of shoppers noticed any kind of promotion or special offer while shopping in the store here today, this kind of activity should help improve that figure.

For more insight from our newly published results, click here.