Driving MORE people to pubs MORE often
New research from the BBPA shows that pubs are selling 488,000 fewer pints of beer per day compared to this time last year.
It seems to me that one of the biggest challenges that we face in the Ontrade is getting MORE people to pubs MORE often.
him!'s OnTrack 2011 tells us what would make each category drinker spend more money in their local pub, especially during quiet times such as weekday afternoons, we can even tell you which promotions they would like to see the most!
For beer drinkers, "quality coffee" and "Magazines, books and newspapers being available" would be a big pull (pardon the pun!)- but what about the wine drinker, the soft drink customer, the spirit lover etc? OnTrack clients can have the answers to all of these!
him! speaks to 2,700 pub customers each year to find out what attracts them to different pubs and what pubs and suppliers can do to keep them happy and spending once they’re inside.
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