Effects of the recession

him!'s Cash and Carry Tracking programmes tell us some of the differences in retailer and caterer behaviour since the recession. It seems that retailers specifically are living a more "hand to mouth" existence - with 15% of retailers visiting their Cash and Carry every day in 2011- an increase from 13% in 2010.

Additionally, we already know that discounter store popularity is increasing - but did you also know that shoppers are becoming more loyal to the discounter channel - 65% of shoppers we questioned as part of Discounter 2011 told us that they would continue to shop at their discounter store, even if a well-known supermarket opened up nearby.

What other effects has the economical climate had on shopping behaviour in-depot or at discounter stores?

him!'s Cash and Carry programmes and him!’s Discounter programme can tell you – contact your him! account manager for more information. 

Sign up now to receive our free weekly customer insights straight into your inbox.