Events are BIG BUSINESS for UK food & drink industry

Only 1-in-2 shoppers think convenience stores are making the most of events and the story is the same for pubs and bars with 4-in-5 customers thinking pubs should make more of events.

With the following sporting and seasonal events just around the corner;
 
- Rugby world cup
- Euro 2012 qualifiers
- Halloween
- Bonfire night
- Christmas
- Queen’s Jubilee
- Olympics 2012

The time to maximise profits via upcoming events is NOW!  In September him! will be interviewing UK consumers, convenience store staff and pub tenants to identify how both the off-trade and on-trade can better maximise events.  Read more here

For more information go to Maximising Events Study – deadline for input into the questionnaire is 26th August.  Contact your account manager for more information.