FTG is currently all about the youngsters

Subway’s much advertised £3 meal deal is proving very popular with teens at this store if this photo is anything to go by.And according to our  Food to Go Tracking programme data, this is hardly surprising.

Did you know that the FTG shopper profile is young – 45% of shoppers we questioned are under 34 years old - and they shop alone.

him! has interviewed over 2,500 food-to-go shoppers at a variety of convenience stores including forecourts, and also at WH Smith, coffee shops, Greggs and Subway outlets. For more information on how to get insight from this programme, contact your him! account manager.