Fact, not fiction....
Kantar have revealed that Tesco have seen their market share fall vs this time last year. One reason for this could be that Tesco now have a higher number of products available throughout their stores at a lower cost. However, it could also be argued that Tesco have attracted more shoppers via their promotions and one might expect more sales to have been generated as a result.
Well... forget speculation, you need facts!
him!’s latest Supermarket Tracking Programme provides valuable shopper insights which will enable you to establish the who, what and most importantly the why’s that your business requires. Contact your him! account manager to find out;
- Who these new Tesco shoppers are
- What they are purchasing
- If they purchase anything which they hadn’t intended to? What? Why?
- If they purchase anything on promotion? What? Why?
- If they purchase any Tesco’s own label products? What? Why?
- And more...
For further brand new insight from the latest Supermarket Tracking Programme, click here for our latest fact card.