Fighting for the top up shopper

Top up shoppers visit c-stores more frequently, have bigger baskets and spend on average 22% MORE than the average c-shopper.  No wonder retailers are doing all they can to understand this valuable shopper in order to attract more of them to their stores.

Georgina Wild, Marketing Manager at him!, discusses some of the ways retailers can attract more top up shoppers, based on feedback from 7,600 ‘top up’ shoppers as part of our Convenience Tracking Programme – read more here

Source: Convenience Tracking Programme 2011