Frozen at Poundland

Poundland are trialling selling frozen food in 22 stores of its stores.

him!'s Discounter 2011 programme shows us that this could be a smart move as ¼ of the shoppers we spoke to said having a range of frozen food in-store would make them more likely to buy a higher percentage of their household shopping needs there.

Find out more information on him!’s Variety Discounter study here. We are currently planning the 2012 study so don’t miss your opportunity to submit your thoughts on what we should be asking shoppers at the discounters.