How to attract women...

Burger King has shifted its focus toward the needs of mums and families by adding strawberry smoothies, Asian chicken salads and healthier breakfast options.  PepsiCo announced that more than 7,200 Burger King restaurants in the US will begin serving Quaker whole-grain oatmeal (RRP £1.99) during Burger King's regular breakfast hours of 6-10am.
 
‘Healthy’ is indeed one of the key drivers of food-to-go choice for women – 43% say it is a key driver of choice.

Source: Food-to-go Tracking Programme