In Store Meal deal promotion is a must

Meal deals have been a huge success for high street retailers in the last few years. At one store, they are the primary reason for LUNCH shoppers to visit.

However, retailers and suppliers must make sure that they are doing enough to promote meal deals IN STORE.

him!'s Food-To-Go Tracking Programme, 2011 tells us that a lack of awareness that a meal deal exists is the no.1 barrier to purchase.

There is a need to improve meal deal visibility & communication in all outlets particularly Asda, M&S and Waitrose. 

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