Is bigger better??????

In 2010, 1-in-4 supermarket shoppers told us that the range of products within their supermarket didn't meet their needs. In Autumn 2011 we spoke to over 4,700 supermarket SHOPPERS (not consumers!) to find out (amongst many other things!) if this figure has changed. Want to know:

• Which categories they want a wider range in?
• How this differs by retailer?
• What you can do to ensure your range is meeting shopper demands?

Call your him! account manager now to book a meeting to obtain shopper insights from our Supermarket Tracking Programme 2011.

The exciting new results are launched to clients on Monday 21 November.