Jingle Bells, Jingle Bells...

With thoughts turning increasingly to Christmas, and the supermarkets already gearing up for the festive season (see article above) is the convenience industry exploiting the event as well as it could be?

Frontline feedback from CTP 2011 tells us that 31% of convenience store staff and managers think that their store could exploit Christmas as an event more. Suppliers, wholesalers and retailer HQ's -  what can you do to help the convenience industry up their game during this all important period?

Use HIM insight to help you answer that question by contacting your him! account manager...

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