Making the most of Christmas… and other events

Did you know that alongside speaking to SHOPPERS, we also speak to staff and managers?

So what do staff tell us? Well, when it comes to events (such as Christmas and New Year etc), only 54% of STAFF in supermarkets believe that their store exploits the opportunities that arise during these periods. To put this into perspective, two-thirds of convenience store staff believes their store exploits the same opportunities.

Is that because we don't know what shoppers WANT from retailers and suppliers during this time?

For more information on our BRAND NEW Events Study, a comprehensive look into what the SHOPPER wants please contact Katy Moses on 07912 717 567.