Ocado are trialling a ‘shopping wall’

Now featured at One New Change, a new shopping centre in central London – similar to the Tesco trial in Malaysia - with many core grocery own label items and branded items also.  The app will work in a very similar way to the Tesco app (ie saves products to your basket for you to buy at a later date) but Ocado sell more than just Waitrose products (including a deli and also their new farmshop links).

him! are due to interview 2,000 supermarket shoppers next month.  Amongst other things we’ll find out exactly what supermarkets can do to make shopping more convenient and enjoyable.  Contact your account manager for more details.

Source:Supermarket Tracking Programme