On-trade gets seal of approval

We have proof that the on-trade is listening to its customers, and reacting to their needs... customer satisfaction ratings have improved year-on-year across 8 different criteria according to 2,700 pub customers interviewed as part of Ontrack 2011. They told us;

• Socialising is still prevalent
• They’re eating out, but many trading down
• Sharing platters increasing in popularity
• Customers are open to influence in pubs
• Events are becoming a more important footfall driver

Read a summary of the results which we’ve just shared with the industry in the Morning Advertiser. Ontrack clients can logon to the online report now.

Source: Ontrack 2011