Online v high street pharmacies

Much is made about the internet and how online pharmacies may take away business from physical stores, but were you aware that 19% of pharmacy shoppers that we interviewed as part of our 2011 Pharmacy Shopper Tracking Programme don't have access to the internet? Meaning these customers rely on their Pharmacists immensely for a number of things- not just prescriptions and OTC, but for advice too.

Katy Moses will be presenting at Sigma's annual conference next week. If you are going, let Katy know so you can arrange a catch up over a coffee (or a glass of wine!) when Katy gets there.

For more information on the Pharmacy Shopper Tracking Programme please visit the Pharmacies page of our website or contact your account manager here at him!