Own label gaining impulse in the wholesale channel.

him!'s Cash and Carry Caterer programme 2011 tells us that wholesalers are certainly doing something right when it comes to own label. 38% of caterers walked into depot intending to buy own label products, and 42% actually did.

But in which categories? And what about retailers- what are their thoughts on own label?

him!'s Wholesale Programmes can tell you more – contact your him! account manager for more information.