PMP we have the answers
Mars is launching price marked packs across its range of best-selling confectionery brands in a bid to communicate value both to retailers and consumers.
They are just one of our clients to benefit from our brand new PMP study focussed on finding out;
- Shoppers awareness of PMPs
- Shopper AND retailers preference to buy PMPs
- How often do they buy PMP
- Price perception of PMPs
- Do PMPs influence brand switching
- Do PMPs devalue brands
- Are PMPs more effective in certain categories
- Optimal PMP branding
- And many more click here to find out
After feedback from 250 convenience retailers and over 500 consumers we know the answers to these questions and many more….and clients of the study can now download the full results from him!’s online reporting website
Do you want to know the answers? Contact your him! account manager now.