Poundland launches range for specific customer demographic

Poundland has launched a range for pensioners;  the £1 ‘Handy Help’ range includes orthopaedic cushions, grab rails and walking sticks.  The launch comes as our research reveals 43% of variety discount shoppers are aged 55 years and over.

Discounters are increasingly recognising the need to better understand their shoppers and reacting to their needs.  him! speaks to 1,750 discounter shoppers every year – contact your account manager to find out how your business can maximise profits within this channel.

Source: Discounter Tracking Programme