Price mark packs can drive impulse

44% of convenience shoppers are more likely to buy a product on impulse when it is price marked

This is just one of the key findings from him!’s NEW Price Mark Pack (PMP) study. We’ve spoken to both convenience shoppers AND convenience retailers to better understand the drivers to purchasing a PMP over non-marked alternative, and the barriers – across key categories.

Clients can download the full results next week or contact your client manager if you’d like access to these insights.

Source: Price mark pack study 2011