Recipe cards key at Sainsbury’s

Aswell as changing their strap-line from ‘try something new today’ to ‘live well for less’.  Sainsbury’s plans to include recipe cards situated beside foods in-store.  They’re certainly not the only retailer to be doing this but it looks like it’ll be a particular winner for Sainsbury’s specifically; CTP tells us that 34% of shoppers in Sainsbury’s Local are interested in recipe cards vs. 27% on average.

Source: Convenience Tracking Programme 2011