Seasonal solutions for shoppers

Tesco have tapped into seasonal lifestyle needs by reminding shoppers they can get their online shopping delivered to their holiday address this summer (see below).

Shoppers are increasingly looking for ways to make their shopping (and cooking/eating) experience simpler: 1-in-5 expect to spend LESS time grocery shopping in the next 12 months. Online is just one of many ways they expect to do this.

him! are about to speak to 3,000 supermarket shoppers about their shopping needs for the year ahead... contact your client manager or katy.moses@him.uk.com and let her know what you'd like to ask.

Source: Supermarket Tracking Programme 2010