Shoppers demand more brands in discounters...

We keep hearing about the growth of the discounters, but for those discounter customers that we interviewed as part of 2011's Discounter Tracking programme, who AREN'T buying all of their weekly shop at a discounter - what would encourage them to?

Well, 11% of customers say that they want more BRANDS...and this is just one of 14 different suggestions we got from shoppers - want to know the others? Contact your him! account manager for this, and other actionable insight from our Discounter Tracking Programme!