Small is better at Asda

Asda too has fallen under the ‘small is better’ spell and will open more small supermarkets.  After seeing strong sales in converted Netto stores, Asda plans to open 250 small supermarkets, up from its original target of 100.

The strong sales come as no surprise to him! given the similarities between Asda and Netto shoppers which already existed;
• A skew towards lower demographic consumers at both chains, with two thirds not in full-time employment.
• A similar proportion at both chains live alone.  A similar proportion are retired.
• 1-in-2 Netto shoppers already shopped at Asda (in a typical month)

him! has spoken to 1,450 shoppers at Asda small supermarkets and former Netto stores – contact your client manager to access this invaluable report.

Source: Supermarkets Tracking Programme & Discounter Tracking Programme