Starbucks moving into lunchtime occasion

Starbucks will today introduce a new range of bread-free lunch options in its UK outlets as part of strategy to become more than just a coffee house. The ‘Grab and Go Bistro Boxes’ are designed to appeal to office workers to eat at their desks for lunch and meet consumer desires for more bread-free options. Currently only 17% of customers at coffee chains like Starbucks are there for lunch, compared to 56% at QSR chains such as Subway.  There is clearly a big opportunity for them to grow this valuable meal occasion.

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Source: Food-to-go Tracking Programme