Hot off the press...
...is the 2011 Supermarket Tracking Programme insight – interviews from c.4,800 supermarket shoppers across the UK are currently being digested and interpreted by the team at him! In 2010...
- 3-in-5 supermarket shoppers noticed a promotion whilst in store
- 37% purchased an item on promotion
- Chilled food was the most commonly bought item on promotion
Has this changed in 2011? Insights will be available to clients on Monday 21st November 2011 - make sure you have a meeting booked with your him! account manager to exploit our exciting new insights.