TV advertising on the rise for convenience

Costcutter has started advertising on TV again - doubling their previous TV spend.  Key messages shadow the key themes coming out of our recent convenience shopper research;

1. Local
2. Value
3. Relevant range
4. Outstanding service

Where c-chains advertise on TV, up to 1-in-4 shoppers report having seen the advert.  Although leaflets seem to still have more direct influence over shopping behaviour.

CTP can tell you what communications shoppers are noticing, where, who is noticing them and whether it is influencing their shopping behaviour; critical information for your communication strategy.  Contact your account manager for details.

Watch the Costcutter ad here